823_UCB_240x170_UG Prospectus 2021_AW_WEB

BUSINESS SCHOOL @UCBofficial

90 % OF STUDENTS IN EMPLOYMENT OR FURTHER STUDY 6 MONTHS AFTER GRADUATING* £33 K AVERAGE SALARY FOR MARKETING MANAGER WE WORKWITH OVER 1,000 EMPLOYERS TO FIND YOU THE RIGHT WORK PLACEMENT

COURSE STRUCTURE YEAR 1 The External Business Environment Introduction to Operations Management Marketing Dynamics People and Organisations Planning for Professional Development Principles of Communication Principles of Finance YEAR 2 Consumer Insights Business Communications Employability in Practice Marketing Intelligence Advertising Psychology Plus one option from: Voluntary Initiative Website Design Creative Communications Enterprise Start-up Studies Operational Sales Management Business Innovation and the Environment Professional Placement (optional)

YEAR 3 FINAL YEAR HONOURS Digital and Social Media Marketing International Marketing Leadership and Change Management Choose one option from: Research Project Marketing Showcase Plus one option from: Brand Management Advertising and Media Management Enterprise Risk Management Social Entrepreneurship Contemporary Business Environment Contemporary Entrepreneurial Studies

The right course for you? Save time apply direct to UCB: ucb.ac.uk/direct

87

*DLHE, 2016/17