823_UCB_240x170_UG Prospectus 2021_AW_WEB

BUSINESS SCHOOL @UCBofficial

MARKETING MANAGEMENT

BA (Hons)/FdA Accredited by the University of Birmingham

OVERVIEW Marketing is an essential part of every business. Whether it’s operating on the high street or online, the industry needs trained professionals with the creative spark, technical know-how and business skills vital to help companies succeed. If you want to start your career in marketing or are looking to build on previous experience, our Marketing Management course will equip you with the tools to thrive in this dynamic field. You will gain a thorough grounding in marketing principles, creativity, innovation and the business-ready skills sought by employers, while you will be able to customise your studies through a range of specialist optional modules. Our course is also accredited by the Chartered Institute of Marketing (CIM), enabling you to undertake a professional marketing qualification during or after completing the course. Thanks to our extensive industrial contacts, you will learn from the professionals through guest lectures and apply theory to practice in a range of live projects and case studies. You will have the chance to go on an overseas residential trip, as well as the opportunity to gain invaluable work experience in events and marketing with the option of a paid 48-week work placement. Students studying the FdA will have the option of progressing onto the final year of the BA (Hons).

In the summer of my second year, I secured an internship

with Dow Jones in London, working in the marketing and advertising

Dan Clarke Marketing Management BA (Hons) pitched an idea for a new app to the CEO of Dow Jones, which was a truly amazing opportunity. department at The Wall Street Journal. I created presentations for potential clients, did marketing research and helped commission sponsored articles on the latest trends. I also

ENTRY REQUIREMENTS Course

BA (Hons)

FdA

UCAS Code

N500

N501

Course Length Typical Offer

3 years

2 years

A-levels: CD BTEC: PPP Tariff: 56 UCAS Tariff points Other Level 3 qualifications are also welcome

A-levels: CCC BTEC: MMM Tariff: 96 UCAS Tariff points Other Level 3 qualifications are also welcome

For the most up-to-date course information, including full entry requirements, visit: ucb.ac.uk/marketing

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