823_UCB_240x170_UG Prospectus 2021_AW_WEB

BUSINESS SCHOOL @UCBofficial

COURSE STRUCTURE YEAR 1 Essentials of Digital Marketing Communications The External Business Environment Marketing Dynamics People and Organisations Planning for Professional Development Principles of Finance Digital Toolkit YEAR 2 Marketing Intelligence Consumer Insights Digital Marketing Planning Advanced Digital Toolkit Employability in Practice Plus one option from: Digital Content and Copy Enterprise Start-up Studies Operational Sales Management Creative Communications Business Innovation and the Environment Voluntary Initiative Professional Placement (optional)

WE WORKWITH OVER 1,000 EMPLOYERS TO FIND YOU THE RIGHT WORK PLACEMENT 90 % OF STUDENTS IN EMPLOYMENT OR FURTHER STUDY 6 MONTHS AFTER GRADUATING* £32 K AVERAGE SALARY FOR DIGITAL MARKETING MANAGER

YEAR 3 FINAL YEAR HONOURS Digital Planning and Analytics Creative Digital Innovation Managing Online Communities Marketing Showcase Plus one option from: Brand Management Social Entrepreneurship Advertising and Media Management International Marketing Enterprise Risk Management

The right course for you? Save time apply direct to UCB: ucb.ac.uk/direct

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*DLHE, 2016/17