823_UCB_240x170_UG Prospectus 2021_AW_WEB

BUSINESS SCHOOL @UCBofficial

DIGITAL MARKETING

BA (Hons)/FdA Accredited by the University of Birmingham

OVERVIEW Digital technology is changing our lives. It has also

We were given total creative freedom to work on our own digital projects, as well as learning about the most cutting-edge digital processes and applications used by modern marketing companies.

revolutionised the marketing landscape, challenging companies from all sectors to seek out graduates with the digital marketing know-how that is essential in modern day business. If you aspire to a career in the areas of marketing, media and digital technologies, this course will give you the foundation to forge your way forward in the industry. Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills. To put your theory into practice, you will have the opportunity to engage in real-life consultancy projects, as well as having the chance to gain extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career. Students studying the FdA will have the option of progressing onto the final year of the BA (Hons).

Charles Slammon Digital Marketing BA (Hons)

ENTRY REQUIREMENTS Course

BA (Hons)

FdA

UCAS Code

9N05

9N04

Course Length Typical Offer

3 years (4 years with placement)

2 years (3 years with placement)

A-levels: CD BTEC: PPP Tariff: 56 UCAS Tariff points Other Level 3 qualifications are also welcome

A-levels: CCC BTEC: MMM Tariff: 96 UCAS Tariff points Other Level 3 qualifications are also welcome

For the most up-to-date course information, including full entry requirements, visit: ucb.ac.uk/digital

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